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Contemporary issues in marketing channels. / by Lusch Robert F. e Zinszer Paul H.
| Contemporary issues in marketing channels. / by Lusch Robert F. e Zinszer Paul H. |
| Autore | Lusch, Robert F. |
| Pubbl/distr/stampa | Norman : University of Oklahoma, 1979 |
| Descrizione fisica | p. 187 ; cm 27 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-990002713390403321 |
Lusch, Robert F.
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| Norman : University of Oklahoma, 1979 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Management of retail enterprises. / by Lusc h Robert F.
| Management of retail enterprises. / by Lusc h Robert F. |
| Autore | Lusch, Robert F. |
| Pubbl/distr/stampa | Boston : Kent, 1982 |
| Descrizione fisica | p. 631 ; cm 23 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-990002713380403321 |
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Lusch, Robert F.
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| Boston : Kent, 1982 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Retailing / Patrick M. Dunne, Robert F. Lusch, David A. Griffith
| Retailing / Patrick M. Dunne, Robert F. Lusch, David A. Griffith |
| Autore | Dunne, Patrick M. |
| Descrizione fisica | XXVI, 594 p. ; 26 cm. |
| Disciplina | 658.8 |
| Altri autori (Persone) |
Lusch, Robert F.
Griffith, David A. |
| Soggetto topico | Vendita al minuto - Organizzazione |
| ISBN | 0030326966 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISANNIO-URB0293287 |
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Dunne, Patrick M.
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| Materiale a stampa | ||
| Lo trovi qui: Univ. del Sannio | ||
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Service-dominant logic : premises, perspectives, possibilities / Robert F. Lusch and Stephen L. Vargo
| Service-dominant logic : premises, perspectives, possibilities / Robert F. Lusch and Stephen L. Vargo |
| Autore | Lusch, Robert F. |
| Pubbl/distr/stampa | Cambridge, : Cambridge University Press, 2013 |
| Descrizione fisica | xxvi, 225 p. ; 26 cm |
| Altri autori (Persone) | Vargo, Stephen L. |
| ISBN |
9780521124324
9780521195676 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAS-MOD1629028 |
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Lusch, Robert F.
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| Cambridge, : Cambridge University Press, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Cassino | ||
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Toward a better understanding of the role of value in markets and marketing [[electronic resource] /] / edited by Stephen L. Vargo, Robert F. Lusch
| Toward a better understanding of the role of value in markets and marketing [[electronic resource] /] / edited by Stephen L. Vargo, Robert F. Lusch |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, U.K., : Emerald, 2012 |
| Descrizione fisica | 1 online resource (269 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
VargoStephen L
LuschRobert F |
| Collana | Review of marketing research. Special issue |
| Soggetto topico | Value |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-76907-6
9786613679840 1-78052-913-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
FRONT COVER; SPECIAL ISSUE - TOWARD A BETTER UNDERSTANDING OF THE ROLE OF VALUE IN MARKETS AND MARKETING; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; LIST OF REVIEWERS; EDITORIAL BOARD; INTRODUCTION: A CONTEXTUAL AND RESOURCE-INTEGRATIVE VIEW OF VALUE CREATION; OVERVIEW; PUBLICATION MISSION; SPECIAL ISSUES; THIS VOLUME AND SPECIAL ISSUE; THE NATURE AND UNDERSTANDING OF VALUE: A SERVICE-DOMINANT LOGIC PERSPECTIVE; INTRODUCTION; A G-D LOGIC PERSPECTIVE ON VALUE; COCREATION OF VALUE; VALUE PROPOSITIONS; VALUE AS UNIQUE; A MORE SYSTEMIC VIEW OF VALUE; CONTRIBUTIONS OF THIS SPECIAL ISSUE
CONCLUDING COMMENTSREFERENCES; AN EXPLORATION OF NETWORKS IN VALUE COCREATION: A SERVICE-ECOSYSTEMS VIEW; INTRODUCTION; VALUE COCREATION; SERVICE ECOSYSTEMS; NETWORKS IN MARKETS AND MARKETING; NETWORKS OF RELATIONSHIPS AND RESOURCES IN SERVICE ECOSYSTEMS; (RE)CONFIGURING RELATIONSHIPS AND RESOURCES: DEVELOPING COMPELLING VALUE PROPOSITIONS; IMPLICATIONS; CONCLUSION; REFERENCES; DESIGNING BUSINESS MODELS FOR VALUE CO-CREATION; INTRODUCTION; THE CO-CREATION OF USE-VALUE; A FRAMEWORK FOR DESIGNING BUSINESS MODELS; INTRODUCING BUSINESS MODELS INTO AN ACTOR NETWORK; DISCUSSION; REFERENCES SERVICE SYSTEMS AS A FOUNDATION FOR RESOURCE INTEGRATION AND VALUE CO-CREATIONINTRODUCTION; THEORETICAL FRAMING; SYNTHESES; METHODS; CASE DESCRIPTION AND FINDINGS; DISCUSSION; FUTURE RESEARCH; REFERENCES; THE ROLE OF THE KNOWLEDGEABLE CUSTOMER IN BUSINESS NETWORK LEARNING, VALUE CREATION, AND INNOVATION; INTRODUCTION; TAKING A STRUCTURATIONIST APPROACH; THE CUSTOMER AS PART OF A VALUE NETWORK: THE ROLE OF LEGITIMATION PROCESSES; CUSTOMER INCLUSION: BEYOND RESOURCE ACQUISITION AND RESOURCE ALLOCATION TO RESOURCE INTEGRATION; THE ROLE OF DOMINATION PROCESSES CUSTOMER CAPABILITIES AND COMPETENCIES: THE ROLE OF SIGNIFICATION PROCESSESWHAT ARE RESOURCES?; WHAT DO WE MEAN BY RESOURCE INTEGRATION?; CONCLUSION; REFERENCES; A CONCEPTUAL FRAMEWORK FOR ANALYZING VALUE-CREATING SERVICE ECOSYSTEMS: AN APPLICATION TO THE RECORDED-MUSIC MARKET; INTRODUCTION; A CONCEPTUAL FRAMEWORK TO ASSESS VALUE - CREATING SERVICE ECOSYSTEMS; USE VALUE AND EXCHANGE VALUE IN THE MUSIC MARKET; METHODOLOGY: THE HISTORICAL METHOD; THE EVOLUTION OF THE MUSIC MARKET: THE AGE OF PHYSICAL FORMATS; THE EVOLUTION OF THE MUSIC MARKET: THE AGE OF LIQUID MUSIC IMPACT OF TRANSFORMATION FROM PHYSICAL ARTIFACTS TO DIGITAL INFORMATION IN VALUE-CREATING SERVICE ECOSYSTEMSCONTRIBUTIONS AND IMPLICATIONS; NOTES; REFERENCES; AN INTEGRATIVE FRAMEWORK OF VALUE; INTRODUCTION; HISTORICAL FOUNDATIONS OF VALUE; MODERN CONCEPTUALISATION - S-D LOGIC; P-C-VALUE AND A-C-VALUE: A RECONCILIATION AND AN INTEGRATION; IMPLICATIONS ON MARKETING; CONCLUSION; NOTE; REFERENCES; PREVIOUS VOLUME CONTENTS |
| Record Nr. | UNINA-9910462058003321 |
| Bingley, U.K., : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Toward a better understanding of the role of value in markets and marketing [[electronic resource] ] : special issue / / edited by Stephen L. Vargo, Robert F. Lusch
| Toward a better understanding of the role of value in markets and marketing [[electronic resource] ] : special issue / / edited by Stephen L. Vargo, Robert F. Lusch |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, U.K., : Emerald, 2012 |
| Descrizione fisica | 1 online resource (269 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
VargoStephen L. <1945->
LuschRobert F |
| Collana | Review of marketing research |
| Soggetto topico |
Business & Economics - Marketing - Research
Business & Economics - International - Marketing Sales & marketing management Marketing Value |
| ISBN |
1-280-76907-6
9786613679840 1-78052-913-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith. |
| Record Nr. | UNINA-9910790339003321 |
| Bingley, U.K., : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Toward a better understanding of the role of value in markets and marketing [[electronic resource] ] : special issue / / edited by Stephen L. Vargo, Robert F. Lusch
| Toward a better understanding of the role of value in markets and marketing [[electronic resource] ] : special issue / / edited by Stephen L. Vargo, Robert F. Lusch |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, U.K., : Emerald, 2012 |
| Descrizione fisica | 1 online resource (269 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
VargoStephen L. <1945->
LuschRobert F |
| Collana | Review of marketing research |
| Soggetto topico |
Business & Economics - Marketing - Research
Business & Economics - International - Marketing Sales & marketing management Marketing Value |
| ISBN |
1-280-76907-6
9786613679840 1-78052-913-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : a contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value : a service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation : a service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems : an application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framework of value / Irene C.L. Ng, Laura A. Smith. |
| Record Nr. | UNINA-9910812626003321 |
| Bingley, U.K., : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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